Fashion blogging has been around for a while and it’s not an alien concept but it has especially grown in India in recent years. Fashion can mean a lot of things to different people, it’s a way of life. Some are born fashionistas and some have to work hard to get there. It’s the way you dress up and accessorize. It is needless to say that fashion and lifestyle go hand in hand. In this spirit, we’ve listed the Top 10 Fashion Bloggers who have changed the face of fashion in India and are acing the game.
Komal Pandey believes fashion is therapy and I couldn’t agree more. Watching her videos is therapeutic and cathartic. She started out when she was still in college and used to make YouTube videos, she’s come a long way! She won Cosmopolitan Best Fashion Blogger Award in 2019 including several others. If you are someone who is on social media, there is hardly any chance you haven’t come across her channel or Instagram. DIY Queen, she can make a skirt out of a shirt and a top out of a skirt and what not!
Santoshi Shetty is a popular fashion blogger and social media influencer. She has carved a niche for herself and plays with trends, colors, patterns, and textures. She has won a lot of awards and accolades for her work. Her Instagram posts are something you will be hooked too. Her captions, backdrops, poses, everything is on fleek and that’s why she’s a popular face on the internet.
Nitibha Kaul, from being ex-googler to being one of the most influential fashion and beauty bloggers, she started her journey from Bigg Boss and soon became a popular face in the fashion industry. Her dazzling outfits, bomb makeup skills and other DIY outfits are something people enjoy on her Instagram and YouTube channel.
Sejal Kumar is one of the top fashion and styling faces in India. She was in her second year of college when she started making videos on YouTube inspired by lifestyle vlogger Bethany Mota and she knew it was her calling. She is also ambassador for YouTube’s Creators For Change.
Siddharth Batra, a men’s fashion and grooming content creator, he never fails to bring something interesting to his followers. He is breaking all gender stereotypes and wears makeup, emphasises on having a skincare routine and feels fashion should be gender neutral. He started as a style editor at MensXP and soon became a popular fashion face with his quirky, effortless styling.
Roshni Bhatia aka @thechiquefactor on Instagram is a fashion blogger and influencer, she talks about fashion, beauty, fitness, lifestyle and motherhood on her page. She was working at Popxo as a Fashion Video Head before she took blogging full time. She has a unique style and she carries every outfit with so much grace and class; a dazzling madame really!
Aashna Shroff is yet another face in beauty, fashion and lifestyle industry. It will be surprising to know that she had no formal education in fashion whatsoever when she started out yet she’s acing it. Her fashion sense includes a mix of simple, affordable looks to high fashion ‘fits. It is safe to say that she has made a mark in Indian fashion blogging.
Popularly known by her social media name Shetroublemaker is an important name in the fashion industry. She has a YouTube page and endorses various brands. She got viral when she collaborated with Ahaan Pandey for a 7 second challenge on YouTube.
Masoom Minawala aka #MissStyleFiesta is a multi-faceted fashionista. She believes in being authentic and creating content that is out of the box and something that expresses her individualistic style. She is also an entrepreneur and has a website StyleFiesta.com .
Kritika Khurana or @thatbohogirl lives, eats and breathes fashion. She is a fashion icon to many. She is all about Bohemian fashion and accessories. Her aesthetic is a perfect mix of vintage and modern.