Makeup is no longer the sole field of women as men have also stepped in the game. Several brands have launched products separately for men as well as women. There are numerous brands of makeup in the consumer market. Some are affordable, whereas others are high-priced. Some of them are very expensive and only selected few can afford them. Brands matter a great deal as the best ones are authentic and guarantee the purity of their products. so today we will look at Top 10 Most Expensive Makeup Brands in the World.
If you are looking for the most expensive makeup brands that guarantee superiority and excellence, then look no further than the world-renowned brand Chanel. It has been ranked at number 1 position with revenues of 11.4 billion dollars in the year 2019 in terms of the best cosmetic brands in the world. The French origin brand Chanel is associated with the fashion industry and deals in luxury items, including makeup products. It was founded in the year 1909 by its founder Coco Chanel. The high-profile brand serves a worldwide audience through more than three hundred and ten locations. Chanel is known for its qualitative and reliable makeup products that are considered unique and flawless, not only that but Chanel also makes CRAZY perfumes!! It has introduced several product lines like Le Blanc, Sublimage, Hydra Beauty, and Blue Serum.
2. Mary Kay
Mary Kay is an American origin company that deals in multilevel marketing. It was founded in the year 1963 in Dallas, Texas by its founder Mary Kay Ash. At the end of the financial year 2018 with revenues of 3.25 billion dollars, it was in the top ten positions as the leading cosmetic brand in the world.today it has become the number 2 most expensive makeup brand because of its fruitful association with high-grade cosmetic industry. Mary Kay has gained a reputation amongst its customers as one of the most trustworthy brands. It has hired independent and experienced consultants that offer direct advice and recommendations to its customers. Convenient product delivery and good tips are great ways to attract and maintain a genuine customer base, and this is what Mary Kay has successfully done. Currently, it is one of the most expensive makeup brands but still has been growing from strength to strength irrespective of high prices.
At number 3 positions with revenues of 26.93 billion Euros is L’Oreal, one of the largest and most expensive makeup brands in the world. People associate L’Oreal with glamour, quality, and style as it has taken the help of several celebrities to endorse its brand name in consumer markets like Julia Roberts, Aishwarya Rai Bachchan, Sonam Kapoor Ahuja, Christy Turlington. L’Oreal is active in nearly five continents with its product base spread to more than one hundred and thirty countries. L’Oreal is a French origin company associated with the cosmetics industry and founded in the year 1909 by its founder Eugene Schueller. L’Oreal is one of the few companies that offer separate products for professional and consumer use. The company has branched out in every field related to cosmetics.
MAC stands for Makeup Art Cosmetics and was founded in the year 1984 by its co-founders Frank Angelo and Frank Toskan. With headquarters based in New York City, it has spread its product base to most of the countries in the world. MAC is a subsidiary of its parent company Estee Lauder Companies and is associated with the cosmetics industry. MAC has been named as the top five most expensive makeup brands in the world and with an annual turnover of more than 1 billion dollars is the company to look after for. At the onset, it designed its wide range of products for professional users, but with time also started manufacturing products for consumer use. Its products are expensive, but they have gained popularity because of their exclusive nature and high quality. In recent years MAC has hired several beauty consultants that offer related advice to the customers and help them to choose the best makeup products for them.
5. Estee Lauder
Estee Lauder is the parent company to several top brands like MAC Cosmetics, Clinique, Bobbi Brown, and Smashbox. It was founded in the year 1946 and has managed to gain a firm footing in the cosmetic industry over the years. Founded by Joseph Lauder and Estee Lauder it has established headquarters at New York City and now has spread its presence in most parts of the globe. Estee Lauder is a multinational and most valuable makeup brand in the business. It deals in both the manufacturing and marketing aspects of the business and has established itself as the best in business. The high-profile and expensive brand is a hit with celebrities of international fame that do not hesitate to splurge on makeup products because of excellent quality and high brand reputation. Some of them are Kendall Jenner, Constance Jablonski, Hilary Rhoda, and Elizabeth Hurley.
Artistry is a brand that has gained prominence over other brands because of its eminence and quality. Introduced in 1950 it is associated with both cosmetics and skincare products. Currently, it is one of the most expensive makeup brands in the world, and its products are sold by Amway via direct selling method to more than one hundred and eight countries in the world. Artistry has a wide range of product portfolio that ranges from products for face, lips, nails, eyes, cheeks, etc. The best part is that the brand emphasizes its use of fruits as the primary ingredient in manufacturing its products. With the help of advanced technology and science, the most expensive makeup brand has also become the most exclusive and popular brand in the world. Several celebrities like Sandra Bullock are also attached to this high-end brand name.
7. Elizabeth Arden
Elizabeth Arden is an iconic brand that has been associated with the cosmetic industry for a long time. It has gained the trust of its users with the help of the best available products in the market. The brand name is synonymous with the best of the best in the global cosmetic industry. Its endorsements are very popular amongst the consumers as it has managed to gain their trust. Elizabeth Arden is an American origin company that was founded in the year 1910 by its founder and namesake Elizabeth Arden. It is associated with skincare, cosmetics, and fragrance industry and currently works as a subsidiary of its parent company Revlon Inc.
Oriflame is one of the popular and most expensive makeup brands in the world that has adopted the direct selling method to reach its customers successfully. Pure and quality ingredients are the brand’s USP, and this has resulted in innovative products that have become a huge hit with the customers. Oriflame guarantees its users healthy skin and stunning looks via its products, and that is why it is still one of the best companies in the world. Oriflame was founded in the year 1967 and with headquarters based at Schaffhausen in Switzerland has managed to spread its presence to more than sixty countries in the world. The billion-dollar company is associated with cosmetics, skincare, haircare, and wellness products that have become a hit in consumer markets. Currently, the business model is mainly online, with 96% of its orders placed through it. Innovative products, pure ingredients, beauty consultants, top-notch R&D facilities have all contributed towards making Oriflame the most famous as well as the most expensive makeup brand in the world.
9. Nu Skin
A recent entry in the consumer market Nu Skin has still managed to make its presence felt in the cosmetic industry. It was founded in the year 1984 and with the help of headquarters in Provo in the United States has spread its presence to more than fifty-four countries in the world. It is associated with multilevel marketing and deals in cosmetics and personal care products. Nu Skin has nearly 1.2 million independent distributors that have helped the company to reach such heights in consumer markets. Quality ingredients that are fragrance-free and rich in natural nutrients, antioxidants, and vitamins guarantee healthy skin and great texture. With an estimated net income in millions, the company has become the most expensive makeup brand in the world.
Smashbox and creativity go hand in hand as it has shared its beauty secrets via great products with its customers. Quality does not come cheap; hence, the products have made it one of the most expensive makeup brands in the world. Smashbox was founded in the year 1996 by brothers Davis and Dean Factor. The cosmetic section of the company is currently a subsidiary of its parent company, Estee Lauder. Smashbox is one of the most expensive makeup brands in the world as the line has put its focus on long-lasting and superior products designed to give a flawless and younger look. Its makeup products for cheeks, eyes, lips, face, and makeup kits are easily available at premium stores like Sephora, Nordstrom, and its website. Celebrities attached to this name are Charlize Theron and Drew Barrymore.