domain extension

Choosing a domain extension may be difficult, and it can seem that it makes no difference which extension the website has. The top-level domains (TLDs), such as.us or.com, are not only an essential part of the URL, but they also become part of the brand. Companies would place a high value on obtaining the right domains for their websites, as brand image and online presence are often inextricably linked in today’s world. People browsing the web will associate those characteristics with a domain extension, such as whether the website appears trustworthy or modern.

On the internet, there are several domain extensions; however, most people are familiar with top-level domain (TLD) extensions such as .com. Learn about the various extensions and how to choose the best domain extension for your website in this post.

.com

This is by far the most common domain extension, with 52 percent of all websites ending in .com. It was created to be used by for-profit companies, but it is now the preferred domain for everyone. Because .com is the most widely used extension, it is associated with confidence, giving it a small authority advantage over lesser-known or uncommon extensions.

It’s difficult to justify not using .com as your extension, but due to the prominence and authority associated with the domain extension, domains with this extension can be sold for astronomically high prices. However, if you have the chance to own a .com extension, you should.

.cn

The .cn domain is a country code top-level domain (ccTLD) and Internet code for China.  Since it was made available to registrants worldwide, the .cn domain extension has seen exponential growth.  With over 13 million active domains, .cn has surpassed both .net and .de to become the second most common domain extension.

The .cn provides registrants with the protection of a well-known brand name in what has become one of the world’s most lucrative marketplaces. Furthermore, it puts Chinese consumers at ease by assuring them that they are dealing with companies with a “localized” and a foreign presence in China. Adding .cn domains to your existing .com, .net, and.org domains can be extremely beneficial to your company or organization.

.de

The .de domain extension is the German top-level domain (TLD) (Top-Level Domain). It has been widely used since the Internet’s inception and is increasingly popular, and as the world’s third most popular domain, it is taken seriously and highly trusted. Many private website operators, including the most prestigious corporations and government institutions, use the.de domain.

If you want to sell successfully in Germany – which has 62.3 million online shoppers – and worldwide, this domain extension is the ideal way to enter Europe’s second-largest online market.

.net

Just like .com, .net is a very common extension. Originally reserved for internet service providers or networks, the extension is now a viable alternative to.com. Since the.net extension is closely associated with technology and web-based services, it is ideal for websites in the technology field.

Since the extension is overshadowed by the.com extension, there is a better possibility that a preferred technology-related domain would be available and at a lower cost than the.com option.

.org

This extension is available to anyone and can be used by everyone. However, this extension is not suitable for all forms of businesses. For example, the .org extension is so closely associated with community and educational websites that using it to operate an eCommerce website would lead to visitor misdirection and confusion. Because originally, this extension was reserved for non-profit organizations such as charities.

Many non-governmental, non-profit, political party, and online community organizations prefer the .org extension. Since this extension is less common than the widely used .com extension, you’ll have a better chance of getting your desired domain with this extension.

.co

The .co extension was created to represent Columbia’s country code, but it has since gained popularity as a domain extension for other businesses. The .co domain extension stands for business, organization, or commercial. It is well-suited to start-up businesses that want to be seen as original or exclusive.

This is because .co is a newer, shorter extension that seems to appeal to younger generations. This extension is often used in Second-Level Domains (.co.uk). However, one issue with this is that customers may, out of habit, add an M after .co, which may redirect them to a different website.

.in

The National Internet Exchange of India manages this Indian domain. Just 7000 names had been registered for the .in domain between 1992 and 2004 before implementing liberalized registration policies. The number has more than doubled to over 2 million domain names as of March 2016.

All are welcome to use the .in domain. Companies, individuals, and organizations will all benefit from it. The type of.in extension, on the other hand, may vary depending on the type of website. For example, banks and registered companies can use the.co.in extension, while internet service providers can use the.net.in extension.

.uk

The United Kingdom’s Internet country code top-level domain (ccTLD) is .uk. It was created in July 1985, seven months after the first generic top-level domains like.com and the first country-code after.us. With over 10 million registrations as of February 2016, it is the world’s fifth most common top-level domain.

Different types of .uk extensions are assigned to different websites, much like the. in extension. Academic websites use .ac.uk, government websites use .gov.uk, and companies and other private organizations use .co.uk.

.icu

The .icu domain extension is ideal for companies, brands, individuals, and non-profit organizations seeking to create a memorable and distinct online presence. This domain is intended to be a generic domain extension with no restrictions on its use. Any company or person from any business vertical in any part of the world may register a .icu domain to indicate their online presence.

The .icu domain is ideal for forward-thinking businesses looking for a one-of-a-kind and meaningful domain name that suits their brand name and reflects the essence of what they do.

.us

The .us is another common domain extension. Unlike the other domains available to anyone, .us is only available to individuals and businesses in the United States. You may apply as an entity, company, or nonprofit organization, but you must be a permanent resident of the United States or have a significant presence in the country.

The .us TLD, like the.gov extension, was once affiliated with the United States government. However, it is now publicly accessible. While the.us extension is ideal for innovative brands and patriotic websites, it isn’t appropriate for businesses that don’t promote patriotism or work in the United States.