Sustainability is by no means a new movement, but it is rising in prominence, especially in Fashion. Fashion is one of the most wasteful, polluting industries globally, with the cyclical nature of fashion trends and seasons. Not to mention the lack of fair wage in the industry. With workers getting paid much below average.
Over the years, there has been a concerted effort to change this—many brands making strides to reduce their carbon footprint and transform their business practices to save face. However, due to considerable backlash over the illicit functioning of the fashion industry, many customers have been looking for sustainable alternatives for big brands. Here are 10 sustainable clothing brands in India:
A label by the Bombay Hemp Company – BLabel makes all its garments from the versatile Hemp fabric. A major selling point as the fabric originates from the controversial Cannabis plant. Of course, that’s not its only advantage; Hemp is a versatile material and incredibly strong. It’s a natural fibre like cotton, so it lasts ages and is very sustainable. The brand also claims that the fabric repels UV rays, resists mould and mildew and is carbon negative.
So, you can be sure to get some value for money here.
Liva fluid fashion
An offshoot of the massive Aditya Birla Group, Liva is a fabric that is specially engineered to be fluid and comfortable. However, sustainability is a core aspect of their product, and they source their materials from natural and renewable sources. They state that they use fibres from wood that is sourced via sustainable forest management practices.
While also ensuring responsible manufacturing with environmentally efficient processes that utilize mostly renewable energy. All this makes their fabric carbon neutral.
No Nasties is exactly what the name suggests, an organic, fair trade, Vegan and Carbon Neutral clothing brand. They aimed to bring a change to cotton farmers who were facing high debt and high suicide rates. So they set up organic and fair trade initiatives to help. Since then, they have been certified organic by the Global Organic Textile Standard, Fair Trade by the Fair Trade International and FLO-CERT and Vegan by PETA.
NoNasties also plants one tree for every product sold and packages all their deliveries in Zero plastic packaging.
Renge is a slow fashion brand with limited pieces and a list of practices to reduce its carbon footprint in the manufacturing process. The brand manufactures all its items within a 3 km radius and has a large portion of its factory running on solar energy. Both of which significantly reduce its carbon footprint.
They are also involved with initiatives to help street dogs and other rescue animals in Faridabad.
Also, if you would like to know more and better about their process, they accept visitors to their factory. You would need to contact them and ask for a factory visit.
Jodi describes itself as a slow and ethical fashion brand. They have limited pieces in each collection and are focused on reviving artisanal crafts in India. Their parts all have some element of traditional techniques that they have developed with local artisans and craftsmen.
They also primarily work with natural fabrics such as pure cotton or silk.
The bodice is a brand that focuses on the indigenous fabrics and weaving traditions of India. The sustainability aspect comes in their commitment to using natural fabrics and other renewable sources in their garment creation process.
They use hand stitching and plant-based dyes to create their garments, while the packaging is biodegradable and chemical-free.
Another brand that focuses on artisanal work, Runaway Bicycle, is a Mumbai based fashion store. They emphasize the longevity of clothing and want to make garments that will last while also remaining comfortable.
Ka-Sha wants to make clothes that tell stories. All their items are handcrafted and inspired by indigenous ideologies of reusing, reclaiming and repurposing. They also emphasize the longer lives of their garments by providing repair and mending services.
The Summer House
The website states that The Summer House is India’s best Sustainable fashion brand, and you can see why that may be true.
They have a massive collection of piece handmade from natural materials that are chosen to last. They partner with 17 craft clusters across India that guarantee your clothes are being made in collaboration with local artisans and craftspeople.
They also emphasize fair wages for their workers and ensure that they benefit from the garments’ production.
House Of Wandering silk
Based in Delhi, this final brand believes in employing the women who need it most. They use waste, upcycled, handmade and vintage materials to create their designs. The women they have employed and provided with a fair wage will then produce the garments.
Identifying as a zero waste and small-batch brand, they are an attractive, sustainable fashion option.